This paper discusses what tactics and decision-making mean in practise within museum digital technology projects. It offers practical suggestion for tactical approaches drawn from the author’s twelve years of experience managing digital projects and services. Museum culture is compared against digital trends, and tensions discussed. This is followed by a more detailed review of potential tactics for real-life museum environments, to address typical organisational culture and scenarios. Field Analysis is discussed as a practical technique to consider project barriers and to identify where tactical decisions can reduce their impact. Finally, there is a review of the common phases of projects and where different types of challenge tend to occur within them.

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